Here to stay, so promising, she will be top, one in a million… It seems that people commenting on new faces are currently facing a serious lack of inspiration. If you want a wicked translation of these overused expressions, it would be close to the following statements. Here is a crowded place and God only knows how they all stay in the same small room together. Promises are shameless lies. Summits are getting low these days, reaching the top became so much easier lately. And there are so many ones in the same million that we’re not sure how long it will last until the Earth is not big enough for all the superstars growing up in the cozy heat of the incubator. I could go on forever and a day but I don’t even have the whole evening to spend on that topic. And while we are wasting our time expressing bland opinions on the daily drumrolls, trumpets and whole orchestras playing each time a handful of polaroids hits the table, some professional models are doing their job without all that noise and hype surrounding them. While everyone focuses on who walked what Couture show in Paris, some other girls are miles and miles away and get their work done. It might not be the very first time I drop a line or two about this aspect of today’s modeling business, but saying it twice surely won’t hurt in this precise case: the fab four (New York, London, Milan and Paris) aren’t the only “places to be” anymore. Modeling has gone global for a little while already and new eldorados suddenly appeared on the map. One of them is, without the shadow of a lonesome doubt, Brazil. The big country from South America used to be famous for its A-list globetrotters à la Gisele Bundchen (Solange Wilvert and her current colleagues are still actively keeping the myth -and reality- alive) who didn’t take too long to rule the runway and conquer the world’s most coveted magazine covers. Though, if you still believe that Brazil is just a huge factory exporting its latest finds, you’ll have to seriously refresh your judgement. Brazilian magazines, designers and brands have never been as active as recently and this trend isn’t about to slow down or fade away. Most important aspect of this change is the growing demand for foreign models on brazilian catwalks, in brazilian editorials and campaigns. Take a look at Natalia Siodmak’s latest achievement there and you’ll discover that beautiful blondes from Central Europe have other destinations to dream of than the City of Lights or the Big Apple nowadays. Photographed by renowned lensman Henrique Gendre and styled by Luis Fiod (with Max Weber mastering the beauty side of the story), the series above could have been produced anywhere in the world, published anywhere in the world but has been done nowhere else than in Brazil. You just have to open up your eyes (and close down your ears) to realise there might be happier shores to explore in emerging fashion markets.
Польская модель, Наталья Сиодмак, снялась для журнала, только открывшегося торгового центра в Сан-Пауло, JK Iguatemi.
В фотосессии, снятой любимым фотографом бразильского Vogue, Хенриком Гендером, стилист Луис Фиод умело соединил непосредственную девичью красоту с южным темпераментом, облачив модель в урбанистичные, монохромные наряды, а Макс Вебер сделал акцент на глаза, насыщенно подчеркнув их черными подбровными стрелками.
Что не говори, но бразильцы понимают, как развивать бизнес, если привлекают для своих рекламных проектов наших голубоглазых блондинок.