It is quite rare that, one story allows you to see a model in a more natural way than you would see her in polaroids (or digitals, nowadays). At the age of photoshop and heavy retouching, such scenes are getting pretty precious when you keep in mind all those ad campaigns where the leading characters don’t bear anything in common with their real-life counterparts anymore. Plastic dolls and lonely puppets are the modern heros of plotless stories while money flows like a sleepy river, blatantly ignoring who’s murdering who on the neighborhood’s shore. I don’t wanna sound obnoxiously negative this morning, I’m even in a good mood to put it clear and loud, but to start a subject like this, I prefered to begin with the dirty sides before striking back with the lovely part — or, how natural beauty effortlessly ravish the eye when it has the golden opportunity to do so. London, London… is one of the last jacobsforsaken places in today’s fashion world where the hectic frenzy hasn’t swallowed it all and where raw visuals still have a lonesome word to say (along with NYC but it’s getting so rare, you know). Publications and online gigs are still leaving some room to a certain kind of bare sophistication.
Annie walks in that green grass, crosses the sight of leaves and wooden backgrounds… and the sight of photographer Andras Ridovics, who captured these beautiful stills. A glimpse at peaceful parts of life when the smashing machine of seasonal sensations is getting back on tracks, a pure moment of relief while the itsy-nutsy fashion catapult is heating up again. Resort collections are out (and about), restless parisian nights of september are looking around the corner even before summer had time to say its name, cruel fantasy is bond to strike back but we dare to take that healthy time to shout out loud what our hearts are crying, silently. Begging for leaps of heavenly hiatuses, we find ourselves raving at the most quiet sensation ever imagined. The Pop, the great Pop, figured it all a few weeks ago when they released this pretty preppy story feat. Annie (edited by Tui Lin). When all eyes are tuned to watch another deadly round of garment battle, we dare to sit down and watch the water flow. Cute, cute. Cute message, isn’t it?