Author Archives: Alexis Heim

Nothing is as real as a bitten apple

After nights spent sailing on the milky way, looking straight forward and trying desperately to kiss the horizon line, I fell down on the ground at five in the morning wondering where I was and what countries I visited during this virtual trip. The circus of life hadn’t stopped, hadn’t waited for my poor self [...]
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Don’t Worry for Me, I can’t be Saved

And who cares if I remain in my loss, if I cross the sight of the abyss or keep exploring the darkest depths of what we’re too used to call our world. Here is only brightness, just as light as the rest seems heavy. Alena Eliseeva musing for Patrizia Pepe’s latest catalogue. Just as many [...]
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The Idle Need

Anastasia Sviridenko in and on Elle Slovenia, portraying and even embodying the upcoming idleness of a new season just born these days. A wonderful cover above, four time as much pleasure right below and a tad of wicked poetry as the most suitable ending. Don’t you know, we have to face reality or hide our heads [...]
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The Unchained Hopeful

Spending five years at the helm of Fashion Does It Better was a priceless experience to understand (and, especially, practice) the importance of image as a whole. To remember there is no physical separation between the materials that represent an achievement (editorials, covers, campaigns) and those just crafting a model’s [...]
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Filling the Empty Highway with Confidence

The clash between pastel tones and bright touches is about as strong and visually dazzling as the contrast between Magdalena’s fragile, freckly pale skin and her flamboyant hair. If not the clothes themselves, this color scheme could be interpreted as the main theme of this editorial from Vogue Ukraine (possibly the [...]
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There Was No Other Exit Than Staying For Good

Wouldn’t be the first time I drop a few lines on the connections that develop between a model an a creative or a brand. And one of these previous texts took for example Magdalena Jasek and Valentino, the unusual way she embraces both the name’s timeless appeal and recent renewal. This [...]
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Dusky Damselfly

I bet I’d make you swallow the idea this image comes straight from another brand new editorial but I have to let you know I’d literally fool you doing so. And since the first of this very same month is long gone already (fashion wise), it’d sound pointless to bake you [...]
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The Massive Appeal of Nameless Joy

Behind shy smiles and mellisonant laughters hide the tyrant, and beyond the shadow of the tyrant shines a merry bunch of pastel lights. You may repeat all over again that what you see shall be what you get, reality is often trickier but not necessarily less happy — whenever happiness makes [...]
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Homemade Sunshine

Funny to do it this way: one day Inka, one day Neele. There is always a Hoeper sister to talk about and, while they aren’t sharing the same page this time, the type and level of job is quite as similar to each other as their beauty is identical. Neele’s newest campaign goes to TShirterie [...]
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Cosmic Colors, Cartoon Crush

Between two posts dedicated to the highest spheres of fashion (where every single inch of an image is carefully handled), it sometimes appears completely relieving to turn to other areas of the modeling planet — sweetly girly commercial materials such as Inka Hoeper’s latest job for the italian brand Phard. As much as I’m sometimes [...]
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